Submitting your Agency for listing
The purpose of Pitch Doctor Express is to allow IDMA member agencies to demonstrate what makes them unique and ultimately, why prospective clients should invite them to pitch for their business.
'Creativity' is a key consideration in what agencies sell and, more importantly, it is what clients buy. Therefore, we should not be (too) descriptive, or restrictive in what agencies can do.
To make a submission, first you need to develop a short video (max 3 minutes) demonstrating what makes your agency a better choice than the other agencies.
The following guidelines should be given strong consideration:
- Focus on what is unique and exciting about your agency (culture, attitude, what you stand for, your approach)
- Demonstrate Thought Leadership (e.g.: Advertising will never die as long as consumers are paying attention.
- Focus of unique achievements ("only Irish agency that…;")
- This video should not replicate the information available on your website (case studies, number of years in business, size of agency, international networks). Think of this video as a prelude to your site - all videos will click through to agency's site.
- Avoid information that can become out-of-date (e.g.: employees, current clients, recent awards)
Want to take part?
Please send an email to services@idma.ie to confirm that your agency will be taking part.
Agency videos should be supplied in the following size and format: 640px wide by 360px or 480px tall
Please ensure that you have written permission to use any commercial music or photographs included in your Agency video. Agency Videos that do not get this permission will not be uploaded by the IDMA.
NOTE: The IDMA must approve all videos before being published on pitchdoctorexpress.ie
